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Pants of the future


åäö is a one of a kind clothing brand from Sweden. Working with a material regarded (by us) as pure magic, åäö create pants that are wrinkle-free, super stretchy, water repellent. And of course stylish at the same time!

Southfork developed new art direction and imagery to establish as a brand to recognise and remember.  We created a new visual and clean approach to branding and communication with comprehensive strategies to boost their sales and results both on and off Instagram.