Pants on fire
ÅÄÖ Sweden creates pants and beanies made only from the best materials. All production in Sweden but with the help of Swiss high-tech fabrics that provide supernatural qualities.
Southfork was hired to develop a new set of strategies and art direction across the social media landscape to make åäö a brand to recognize and remember. Photoshoots, wear-tear tests and much more ensued. We are still wearing them today. years later.