Svenska livräddningssällskapet


Background:

Svenska livräddningssällskapet is responsible for keeping Swedes safe in and around water. An important task. One of their main missions is safety on ice. Since ice skating and other activities are popular there is also, unfortunately, a lot of accidents.

Case:

We were tasked to create an animated short on safety on ice mostly directed toward youth education and school environments. The focus was on the balance between information and fun, but also the potential dangers of ice.